Jack Murphy provides wearable country chic

Jack Murphy Clothing provides chic, functional and stylish clothing for country-goers and city-slickers alike

 With the roots of it's design buried deep in the countryside, Jack Murphy has rocketed to the forefront of equestrian and county fashion. However, their inspired designs boast flattering and elegant cuts, prints and fabrics that have been proven to appeal to those whose comforts lie within the confines of a city. And who can blame them for adopting the countryside look?

2012 has been a year to embrace all that is British, and if you can't or won't reside in the rolling English countryside, then dress like you do anyway with Jack Murphy. Faux fur provides a hint of glamour, tweed exemplifies the classism of our country while the warmth and functionality nods to our often wet and cold climate! 

Jack Murphy has provided a means for the fashionistas of the rural comminities to branch out. Their quirky designs are full of character, yet traditional enough to raise only the most stern of eyebrown.

Visit Jack Murphy and you'll be hot to trot: be it around a bridleway or onto the tube.

Gucci's New Equestrian Collection

Summer 2012 brought a breakthrough in equestrian fashion, fashion house Gucci reveals their first consumer equestrian collection. 

The world of fashion has seen many collections nod to the traditional cut and style of equestrianism. However, Gucci has created a collection that gives the traditional classicism of equestrian attire a contemporary twist - by designing pieces that are to be worn in the saddle. 

Transcending the timeless elegance of equestrian sport, Gucci have designed an esteemed capsule collection that provides comfort and style through their multifunctional pieces. Using technical fabrics and designs, wearers can remain at the forefront of equestrian style while enjoying the functionality and luxury of their carefully considered designs. 

Gucci's Creative Director, Frida Gianni has remained true to her love of the sport. Of equestrianism she states, "Equestrian clothes are perfect; streamlined, functional and elegant." It is these values that Gucci have sewn into their garments with streamlined cuts, functional fabrics and elegant designs. The fifteen-piece collection includes riding jackets, breeches, competition shirts and polo tees. Never before has a Gucci collection been more befitting to their renowned logo of the equestrian bit alongside trademark green and red stripes. 

If you love fashion and horses in equal measures, an incredible sporting wardrobe is finally within your grasp. Worlds away from traditional clothing styles, Edwina Alexander - current world number one female showjumper - enjoys a bespoke equestrian wardrobe tailored by Gucci. Her enviable sponsorship from Gucci makes her one of the most chic riders on this planet. However, though Edwina makes it look easy, showjumping is a sport based on power, accuracy and true grit; so her competition clothing must facilitate her need from freedom of movement and comofrt in the show ring. 

Gucci's collection combines contemporary technical fabrics that include: techno wool, tricotine bistretch, soft nylon down feather and felted jersey, allowing riders a superior level of comfort and movement in the saddle. 

in 1906, the beginnings of Gucci began in a saddlery shop, and their equestrian heritage is intertwined into every piece. The ever present horse bit, to the green and red stripe that was firt seen on a horse's girth, to the continual emergence of the riding-themed winter boot. Gucci continue to pay homage to their equestrian roots.

And why not? Horses convey power, strength and command the acknowledgement of their power and beauty. Several leading brands such as Hermes and Chanel regularly reference the world of equestrian sport and style, it has most notably formed the basis of the iconic branding of Ralph Lauren. 

The Gucci Equestrian Collection will be available for purchase at select Gucci boutiques worldwide in early winter 2012 and via their website - www.gucci.com